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Welcome to the network of interactive services provided by SNI/SI Networks L.L.C. or its affiliates (collectively, “Provider,” “Smithsonian Networks,” “us,” or “we”). Provider is committed to protecting the privacy of its users and has prepared this Privacy Policy to inform users concerning the protection of privacy on Provider’s websites, mobile and connected TV applications, features, products and services that include an authorized link to this Privacy Policy (collectively, “Services”).

This Privacy Policy describes, among other things, the types of information collected about you when you visit the Services; how your information may be used and when it may be disclosed; how you can control the use and disclosure of your information; and how your information is protected.


This Privacy Policy applies to information, including contact information, collected about you by our Services. Please review this Privacy Policy carefully. In addition, please review our Terms of Use, which govern your use of the Services.

Please note that the Services are intended solely and exclusively for residents of the United States, its territories and possessions (“U.S.”) while they are located in the U.S. Accordingly, this Privacy Policy is specifically directed only towards residents of the U.S. If you are located in the European Union or elsewhere outside of the U.S. and you use a Service contrary to our Terms of Use, you do so at your own risk and initiative, and are responsible for compliance with any applicable local and national laws. Please be aware that any information you submit to us will be transferred to and processed in the U.S and subject to U.S. law, which may not be equivalent to the laws in your country of residence. By using a Service and/or providing us with your information, you consent to this collection, transfer, storage and processing of information to and in the U.S., and waive any claims that may arise under your own local and national laws.


Information you provide directly to Provider Services.

You are not required to provide information about yourself when you visit our Services. Our Services may ask you for different types of information when you register for certain services, access various content or features, or directly contact the Services including:

  • Contact information, such as name, email address, postal address, phone number, facsimile number, and mobile number;
  • User name, password, and password reminder questions and answers;
  • Other demographic information, such as gender, job information, and postal code;
  • Public information, including profile information, you provide to the Provider Services for publication, such as your user name, comments, likes, interests, status, pictures and the address of your website;
  • Information you provide if you complete a survey that we use for research purposes, or enter a sweepstakes, contest or other online promotion;
  • Communications preferences, such as which newsletters you would like to receive;
  • Search queries;
  • In limited circumstances, payment and identity verification information, such as credit card number, where needed for payment, to complete a particular transaction, or to access a particular service;
  • Information posted in community discussions and other interactive online features, including so-called “user generated content” and “feedback” and postings to third-party social media sites through the Services (collectively, “User Submissions”);
  • Information you provide if you report a problem with a Service or contact us for other reasons; and
  • Information collected about you offline (including via facsimile, mail, or in person for sweepstakes entrance forms).

Information we collect automatically on Provider Services.

Our Services may collect certain information automatically, including:

  • Your browser type and operating system;
  • Your Internet Protocol (IP) address, which is the number automatically assigned to your computer whenever you access the Internet and that can sometimes be used to derive your general geographic area;
  • Your Internet Service Provider (ISP);
  • Websites you visited immediately before and after visiting our Services;
  • Web pages and advertisements you view, links you click on within our Services and other clickstream data;
  • Unique identifiers, including device identification numbers that can identify the physical location of such devices in accordance with applicable law;
  • Information collected through cookies, web beacons, pixel tags and other similar technologies;
  • Information about your interactions with audio and video content, such as the type of content listened to and viewed, and information about your interactions with email messages, such as the links clicked on and whether the messages were opened or forwarded;
  • Your bandwidth speed and information about the software programs installed on your computer including registry key information; and
  • Standard server log information, including date/time information.

Some Internet browsers include the ability to transmit “Do Not Track” signals. Since uniform standards for “Do Not Track” signals have not been adopted, the Services do not process or respond to “Do Not Track” signals. To learn more about “Do Not Track”, please visit “All About Do Not Track. (”

Information we obtain from other sources.

Where permitted by applicable law, we may collect information about you from other sources, including through interactive applications (e.g., mobile devices, third party services, and embedded audio and video players), from co-branded partners and websites (e.g., on our Facebook pages), and from commercially available sources (e.g., data aggregators and public databases). The following are examples of information we may collect from other sources:

  • Name, postal address, and telephone number;
  • Demographic data, such as age, gender, and income level;
  • If you access third party services (e.g., Facebook, Google+ or Twitter) through a Provider Service, or if you access a Provider Service through a third party service, your username and password for those services and other information available about or collected from you on those services, as described in our Video Services and Social Networking Policy;
  • Your interests and purchase behavior;
  • Publicly-observed data, such as activities on blogs, videos, and other online postings; and
  • Other navigation data, such as websites visited and advertisements viewed or clicked on.

Combining information.

Please note that all of the information we collect about you may be combined, including to help us tailor our communications to you and to develop rich online content and services across our Services.

Information collected by third parties.

The Services may use services provided by third-party advertising and market research companies. When you visit the Services, these companies may use technologies such as cookies and pixel tags to collect information such as your IP address, video content that you have watched and what page you are visiting when you view a page, video, or email in which a tag is embedded. The information practices of these advertising companies are governed by their own privacy policies and are not covered by this Privacy Policy. If you would like more information on your choices regarding this practice and the use of this information, visit here and here.

When you select a link from one of our Services to a third party service, any information that you disclose on the third party service will be governed by that service’s privacy policy and not this Privacy Policy.


We only use payment and identity verification information, such as credit card numbers, as necessary for completing a particular transaction or fulfilling a service (e.g., paid subscriptions or awarding prizes to contest winners) or as otherwise required by law.

We generally use other information we collect about you to:

  • Fulfill your requests for products, services, and information, including to send you electronic newsletters, authorize a purchase, complete a transaction that you have requested, or serve you when you have questions or problems;
  • Enable you to participate in features and activities such as surveys, polls, sweepstakes, message boards, interviews and other research activities;
  • Provide you with electronic newsletters, information, special offers and promotional materials on behalf of our Services, companies within our corporate family, and third parties, in accordance with applicable law;
  • Operate our Services and analyze the use of our Services and information about visitors to our Services to understand and improve our service offerings and, in accordance with our sharing policies, discussed below, to produce or disclose anonymous or aggregated data and statistics that might help third parties develop their own products and service offerings;
  • Customize the content you see when you visit our Services;
  • Develop and provide advertising tailored to your interests;
  • Prevent potentially prohibited or illegal activities and otherwise in accordance with Provider’s Terms of Use; and
  • For any other purposes disclosed to you at the time we collect your information or pursuant to your consent.


Provider is committed to maintaining your trust and we want you to understand when and with whom we may share information collected about you.

  • With your consent. With your consent, we may share your contact information with third party marketing partners.
  • User Submissions. Publication of User Submissions is subject to our Terms of Use. Please remember that any information you disclose becomes public information and exercise caution when deciding to disclose your contact, financial, and other information in a User Submission.
  • Authorized third party service providers. We may share your contact information and other information about you with third party vendors that help us with specialized services, including customer support, payment processing, account management, email and text message deployment, business analytics, marketing, suppression list management and data processing. These third parties are allowed to use your information to help us provide our services and not for any other purpose. Also, authorized third party service providers may collect non-contact information about your visits to our Services with cookies, web beacons and other similar technologies that may be used to deliver advertisements or marketing tailored to your interests.
  • Sweepstakes, contests, or promotions. When you choose to enter a sweepstakes, contest, or other promotion, and in accordance with the terms and conditions of the promotions, your information may be disclosed to our sponsors and third parties who help design, administer and implement the promotion, including in connection with winner selection, prize fulfillment and aggregated data analysis. Your information also may be disclosed as required by law, such as on a winners list. Further, by entering a promotion, you are agreeing to the official rules that govern that promotion, including allowing our sponsors to use your name, voice, and likeness in advertising and marketing associated with the promotion in accordance with applicable law. All terms applicable to the particular promotion will be made available to you at the time you enter the promotion.
  • Co-Branded Partners. Co-Branded Partners are third parties with whom a Service may jointly offer a service or feature. You can tell when you are accessing a service or feature offered by a Co-Branded Partner because the Co-Branded Partner’s name will be featured prominently. You may be asked to provide information about yourself to register for a service offered by a Co-Branded Partner. In doing so, you may be providing your information to both us and the Co-Branded Partner, or we may share your information with the Co-Branded Partner. Please note that the Co-Branded Partner’s privacy policy may also apply to its use of your information.
  • Advertising. We may share information about our users with advertisers so that they can measure the effectiveness of advertisements viewed on our Services. For example, we may tell advertisers the number of users who clicked on a particular advertisement. We also may use technology to deliver advertising to you on other websites based on email address or other personal information you provide to us or through the use of information we received from third parties.
  • Provider Services and other businesses of our affiliated companies. Where permitted by law, we may share information we collect about you within our family of corporate affiliates, so that we can provide you with information about products and services that might interest you.
  • Information about your interactions with audio and video content. Information collected about your interactions with audio and video content, including video content that you have watched, may be shared with third parties, including social networking services and audience measurement and market research services, as described in our Video Services and Social Networking Policy.
  • Business transfers. We may share your information in connection with a corporate transaction, such as the sale of a Provider Service, a merger, consolidation, asset sale, or in the unlikely event of bankruptcy.
  • Legal requirements. We may disclose information about our users, including contact information, to respond to subpoenas, court orders, legal process, and other law enforcement measures, and to comply with other legal obligations, such as FCC requirements, in our sole judgment.
  • Protect our Services and users. We may disclose information to protect and defend the legal rights, interests, and safety of Provider Services, our affiliated companies, and their employees, agents, and contractors (including enforcing our agreements); to protect the safety and security of users of the Services and members of the public; and as otherwise disclosed in our Terms of Use.
  • Aggregated or anonymized information. We may share aggregated or anonymized information with third parties, to help us develop content and services we hope will interest you or to help these third parties develop their own products and service offerings including targeted marketing.


You can choose to enjoy content and features on certain of our Services without providing us directly with any information about you; however, as described above, some information may be collected automatically or be requested so that you can take advantage of certain features and services offered on the Services.

You can express your preference regarding our newsletters and other promotional communications. You can opt out of receiving promotional email or text communications from a particular Service by following the instructions contained in any such communication. Please note that even if you opt not to receive promotional communications, we may still send you communications relating to your use of the Services, such as administrative messages, service announcements, or terms and conditions of your account.

While each browser is different, browsers generally provide you options to accept all cookies, reject all cookies, notify you when a cookie is set, or delete cookies periodically.


If you choose to share contact information with us, you may have the opportunity to update certain such information on a Service through your user account profile on that Service. You also may update your information by contacting us. If you ask us to close your account, we will do so within a reasonable period of time. Please note that we may need to retain some information about you as a result of our ordinary procedures for operation of the Services or in order to satisfy our legal and security obligations. For example, some of your information may remain in back-up storage even if you ask us to close your account. In some cases, you may be entitled under local laws to access or object to the processing of information that we hold relating to you.


We are committed to protecting your information. We have adopted technical, administrative and physical procedures to collect, manage, maintain and store user information in a manner designed to help protect your information from loss, misuse, unauthorized access, and alteration. Unfortunately, no data transmission or storage can be guaranteed to be 100% secure. We want you to feel confident using our Services, but we cannot ensure or warrant the security of any information you transmit to us, and you do so at your own risk. Please refer to the U.S. Federal Trade Commission’s website ( for information on how to protect yourself from identity theft.


Smithsonian Networks is sensitive to parents’ concerns about the collection of personally identifiable information from children. As such, Smithsonian Networks will not collect knowingly personally identifiable information from children age 17 and under. All of our other Services are designed for and targeted to adults. You must be at least 18 years of age (or whatever the applicable age of majority (legal adulthood) is where you are located) to use them.


If you are a California resident who has an established business relationship with us, you may request a list of third parties to which we have disclosed certain information during the preceding year for the third parties’ direct marketing purposes. To do so, please contact us by email through the relevant Service or contact us by postal mail at:

SNI/SI Networks LLC
1633 Broadway
New York, NY 10019
Attn: Your California Privacy Rights c/o Privacy Administrator

For requests sent by email, you must put the statement “Your California Privacy Rights” in the subject field of your email. All requests sent by postal mail must be labeled “Your California Privacy Rights” on the accompanying envelope or post card and on the actual request. For all requests, please include your name; your preference as to whether our response to your request should be sent by email or postal mail; your email or postal address, as applicable; and in any event your city, state and ZIP code for our recordkeeping. We will not accept requests by telephone or by facsimile. We are not responsible for requests that are not labeled or sent properly, or do not have complete information.


This Privacy Policy is effective as of the Effective Date above. We may change this Privacy Policy in the future, and such changes will be effective upon posting, so we encourage you to review periodically the Privacy Policy applicable to each Service you use. The most current version of the applicable Privacy Policy (along with its effective date) will be linked from each of the Services. If you have registered an account with us for a Service and we make significant changes in the Privacy Policy for that Service, we will attempt to notify you by sending an email to the address you have registered for your account.


If you have any questions, comments or concerns regarding this Privacy Policy and/or our privacy practices, please contact us through the contact or help feature of the relevant Service or write to us at SNI/SI Networks L.L.C., 1633 Broadway, New York, NY 10019, Attn: Customer Service, or call our customer service department at (844) SMITHTV ((844)764-8488).


Contact us


Jingles O'Brien Scholarship Fund
2821 Allegheny Drive
Madison, WI 53719